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Free press release prompts

Free Press Release Prompts for ChatGPT and Claude

Writing a press release from a blank page is slow, and most first drafts read like marketing fluff editors ignore. These free prompts fix that. Copy any one into ChatGPT or Claude, swap the bracketed details for your own, and get a submission-ready release with a proper dateline, lead, quote and boilerplate. Built for startups, PR teams and small businesses who need to look sharp without a big agency.

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Product Launch Release Prompts

New Product Announcement

Write a press release announcing the launch of [PRODUCT NAME], a [PRODUCT CATEGORY] from [COMPANY NAME]. Open with a dateline [CITY, STATE - DATE], a strong lead paragraph covering who, what, when, where and why, then explain the customer problem it solves for [TARGET AUDIENCE], list [2-3 KEY FEATURES], include a quote from [FOUNDER NAME, TITLE], add availability and pricing at [PRICE], and close with a boilerplate about [COMPANY NAME]. Keep it to 400 words in AP style.

Gives a launch a complete, ready-to-send release with every standard section so a small team skips the blank page and looks like it has a PR department.

Feature Update Release

Draft a press release about a major update to [PRODUCT NAME] that adds [NEW FEATURE]. Lead with the single biggest benefit for [TARGET AUDIENCE], give one paragraph of context on why the team built it, cite [METRIC OR CUSTOMER DEMAND] as proof of need, include a quote from [PRODUCT LEAD, TITLE], and end with where to try it: [URL]. Tone: [PROFESSIONAL / UPBEAT]. Length: 350 words.

Turns a routine update into newsworthy coverage by forcing a benefit-first angle and proof, which is what editors need to justify running it.

Beta or Early Access Launch

Create a press release opening a beta / early access program for [PRODUCT NAME]. Explain what [PRODUCT NAME] does in one plain sentence, who can join and how, the [NUMBER] of spots or the [SIGNUP DEADLINE], what early users get in return, a quote from [FOUNDER NAME] on the vision, and a clear call to action link [SIGNUP URL]. Include a short boilerplate. AP style, 300 to 400 words.

Builds a waitlist and early buzz for pre-launch startups, with a built-in call to action so the release drives signups, not just awareness.

Partnership or Integration Launch

Write a press release announcing that [COMPANY NAME] has partnered with [PARTNER NAME] to deliver [JOINT OFFERING]. Lead with the combined benefit for [SHARED CUSTOMER], describe how the two products work together, quote a leader from each company ([SPOKESPERSON A, TITLE] and [SPOKESPERSON B, TITLE]), note availability timing, and include a boilerplate for both companies. Neutral, balanced tone. 400 words.

Handles the tricky two-company balance and dual quotes automatically, so neither partner feels sidelined and legal or PR review passes faster.

Funding and Milestone Release Prompts

Funding Round Announcement

Draft a press release announcing that [COMPANY NAME] has raised [AMOUNT] in a [ROUND STAGE] round led by [LEAD INVESTOR], with participation from [OTHER INVESTORS]. Lead with the amount, stage and lead investor, explain what the money will fund ([USE OF FUNDS]), give one line of company traction ([KEY METRIC]), include a quote from [CEO NAME] and one from [INVESTOR NAME], and close with a boilerplate. AP style, 350 to 450 words.

Nails the exact structure reporters expect for funding news, including the investor quote, which is the part founders most often forget or fumble.

Revenue or Growth Milestone

Write a press release announcing that [COMPANY NAME] has reached [MILESTONE, e.g. 10,000 customers / 1M USD ARR]. Open with the milestone and the timeframe it took, add context on what drove the growth, include one supporting stat about [MARKET OR CUSTOMERS], a forward-looking quote from [CEO NAME], and a boilerplate. Confident but not boastful. 300 words.

Makes a growth number feel like real news with context and a forward hook, so a milestone earns coverage instead of reading like a brag.

Award or Recognition Release

Create a press release announcing that [COMPANY NAME] has won [AWARD NAME] from [AWARDING BODY] in the [CATEGORY] category. State the award and what it recognizes, why it matters in the [INDUSTRY] space, a quote from [SPOKESPERSON, TITLE] accepting it, a line crediting the team or customers, and a boilerplate. Warm, gracious tone. 250 to 300 words.

Gives small businesses a polished, humble way to publicize a win that builds credibility with prospects without sounding self-congratulatory.

Executive Hire or Team Milestone

Draft a press release announcing that [COMPANY NAME] has hired [NAME] as [TITLE]. Summarize their relevant background at [PRIOR COMPANY], what they will own, why this hire matters for [STRATEGIC GOAL], a quote from [CEO NAME] and a quote from the new hire, and a boilerplate. Professional tone, 300 words.

Covers the standard two-quote executive-hire format so the announcement signals momentum and gives the new leader a strong public introduction.

Event Release Prompts

Event Announcement Release

Write a press release announcing [EVENT NAME], a [EVENT TYPE, e.g. conference / webinar / launch party] hosted by [COMPANY NAME] on [DATE] at [LOCATION OR PLATFORM]. Lead with what, when and where, explain who should attend and what they will gain, list [KEY SPEAKERS OR ACTIVITIES], include a quote from [ORGANIZER NAME, TITLE], and a clear registration call to action [REGISTRATION URL]. AP style, 350 words.

Front-loads the date, place and value so media and prospects can act immediately, and bakes in the registration link that drives actual attendance.

Speaking or Exhibiting at Event

Draft a press release announcing that [COMPANY NAME] will [SPEAK / EXHIBIT] at [EVENT NAME] on [DATE] in [CITY]. Note the session title or booth number [DETAIL], what attendees will learn or see, a quote from [SPOKESPERSON, TITLE] on why the company is participating, how to book a meeting or attend the talk, and a boilerplate. 300 words.

Lets a small company piggyback on a big industry event for visibility, with a booking call to action that turns awareness into meetings.

Post-Event Recap Release

Create a press release recapping [EVENT NAME] hosted by [COMPANY NAME] on [DATE]. Lead with the headline outcome ([ATTENDANCE / KEY RESULT]), summarize the highlights, include a standout stat or moment, a quote from [ORGANIZER NAME] reflecting on the event, a thank-you to [SPONSORS OR PARTNERS], and a line teasing the next event. Upbeat tone, 300 words.

Extends an event's value with follow-up coverage and a teaser for the next one, keeping momentum going long after the doors close.

Community or Cause Event Release

Write a press release about [COMPANY NAME] hosting or sponsoring [CAUSE EVENT NAME] to support [CAUSE OR NONPROFIT] on [DATE] in [LOCATION]. Explain the cause, the company's involvement and any [DONATION OR GOAL], how the community can participate, a quote from [SPOKESPERSON, TITLE] on why it matters, and a boilerplate. Sincere, community-minded tone. 300 words.

Helps a local business share good work without sounding like marketing, building goodwill and local press interest around a genuine cause.

Headline, Boilerplate and Quote Prompts

Headline and Subhead Generator

Generate [5] press release headline options plus a matching subheadline for an announcement about [NEWS SUMMARY] from [COMPANY NAME]. Keep each headline under [12] words, active voice, no hype words, and make the subhead add a concrete detail the headline leaves out. Rank them from most to least newsworthy and explain the top pick in one line.

Solves the hardest 10 seconds of any release by producing ranked, editor-friendly headlines that pass the no-hype test reporters apply instantly.

Boilerplate Writer

Write a company boilerplate for [COMPANY NAME] to close every press release. In [3 to 4] sentences cover what the company does, who it serves ([TARGET MARKET]), what makes it different, [FOUNDING YEAR OR LOCATION], and end with the website [URL]. Neutral, factual tone with no marketing fluff. Give one 75-word version and one 40-word short version.

Creates the reusable About paragraph every release needs, in both a full and a tight version, so it is written once and used forever.

Executive Quote Generator

Write [3] quote options attributed to [SPOKESPERSON NAME, TITLE] for a press release about [ANNOUNCEMENT]. Each quote should sound like a real person, not a robot, add insight the facts do not, avoid cliches like thrilled and excited, and stay under [40] words. Offer one visionary, one customer-focused, and one candid version.

Fixes the flat, cliche quote that weakens most releases by giving three distinct human-sounding voices to choose from for any spokesperson.

Full Release Assembler and Polish

Take these raw notes: [PASTE FACTS] and assemble a complete, submission-ready press release. Add a dateline [CITY, STATE - DATE], a headline and subhead, a strong who-what-when-where-why lead, two body paragraphs, one quote from [SPOKESPERSON], a boilerplate for [COMPANY NAME], and end with three hashmarks and media contact [NAME, EMAIL, PHONE]. Use AP style, fix any passive voice, and flag anything that reads as unsupported hype.

Turns messy notes into a fully formatted release with the full standard structure and a built-in hype check, ready to send to any outlet.

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Frequently asked questions

Are these press release prompts really free?
Yes. Every prompt on this page is free to copy and use in ChatGPT or Claude. Paste one in, swap the bracketed placeholders for your own details, and generate your release at no cost.
Do these work in both ChatGPT and Claude?
They do. The prompts are plain-language instructions, so they work in ChatGPT, Claude, Gemini, or any capable AI assistant. No special formatting or plugins are needed.
How do I use the bracketed placeholders?
Anything in [BRACKETS] is a swap-in. Replace [COMPANY NAME], [PRODUCT NAME], [AMOUNT], and the rest with your real details before you send the prompt, and the AI fills in the rest around them.
Will the release follow standard PR structure?
Yes. The prompts ask for the pieces editors expect: a dateline, a who-what-when-where-why lead, body paragraphs, a quote, and a boilerplate. That structure is what makes a release look professional and ready to submit.