Google Ads Copy Prompts for ChatGPT and Claude

You are a senior Google Ads copywriter. Write 15 responsive search ad headlines for [PRODUCT], each 30 characters or fewer including spaces (this is a hard Google limit, count every character). Audience: [TARGET AUDIENCE]. Mix these angles: benefit, offer, question, keyword-match, and urgency. After each headline put its exact character count in brackets so I can verify. Number them.

Google caps each RSA headline at 30 characters and you can load up to 15, so getting all 15 pre-counted hands you a full asset slot ready to paste with no manual trimming.

Write 10 Google responsive search ad headlines for [PRODUCT] that each begin with or include the exact keyword [TARGET KEYWORD]. Keep every headline 30 characters or fewer including spaces and show the character count after each. Front-load the keyword so it survives truncation on small screens. Audience: [TARGET AUDIENCE]. Number them.

Headlines that echo the searched keyword lift Quality Score and click-through, and front-loading it means the match still shows even when Google clips the line on mobile.

Write 12 Google Ads headlines built around [OFFER] for [PRODUCT], aimed at [TARGET AUDIENCE]. Each must be 30 characters or fewer including spaces, with the count shown after it. Split them: 6 offer-led featuring the deal and 6 urgency-led (limited time, ending soon, low stock) using honest scarcity only. Number them.

Offer and urgency headlines are the ones that pull the click on a shopping-intent search, and pre-sorting them lets you pin the strongest to position 1 in the RSA.

Write Google responsive search ad headlines for [PRODUCT] in two groups: 5 brand headlines featuring [BRAND NAME] to pin to position 1, and 8 call-to-action headlines like Shop, Get, Try, Book for the other slots. Every headline 30 characters or fewer including spaces, with counts shown. Audience: [TARGET AUDIENCE].

RSAs let you pin a brand headline to slot 1 and rotate CTAs elsewhere, and getting both groups pre-sized means you can assemble a controlled, on-brand ad in one pass.

Write 4 Google responsive search ad descriptions for [PRODUCT], each 90 characters or fewer including spaces (this is Google's hard description limit, count every character). Audience: [TARGET AUDIENCE]. Each should pack one benefit, one proof or offer point, and a soft call to action. Show the exact character count after each. Number them.

An RSA gives you 4 description slots at 90 characters each, so four pre-counted lines fill every slot at once and keep Google from disapproving an over-length asset.

Write 6 Google Ads descriptions for [PRODUCT] aimed at [TARGET AUDIENCE], each 90 characters or fewer including spaces with the count shown. Structure each as a clear benefit followed by a direct CTA ending on [OFFER]. Vary the CTA verb across the six. Keep the language concrete and skimmable, no filler adjectives. Number them.

The description is where you turn interest into a click, and six benefit-then-CTA lines within the 90-character cap give you tested options for every ad group.

Write 5 Google responsive search ad descriptions for [PRODUCT] that naturally include the keywords [KEYWORD 1] and [KEYWORD 2]. Each must be 90 characters or fewer including spaces, count shown after each. Keep them readable, not stuffed, and end each with a reason to click now tied to [OFFER]. Audience: [TARGET AUDIENCE].

Matching the search term in the description reinforces relevance for Quality Score, and keeping it under 90 characters while staying natural is exactly the balance Google rewards.

Write 4 Google Ads descriptions for [PRODUCT] that each answer a common buyer objection: price, trust, effort, and risk. Audience: [TARGET AUDIENCE]. Reassure with something like [GUARANTEE OR FREE SHIPPING] and close with a CTA. Every line 90 characters or fewer including spaces, with the count shown. Number them.

Search clickers hesitate over the same few doubts, and a description that quietly answers one before the click lifts conversion without spending more on the ad.

You are building a Google Performance Max asset group for [PRODUCT], audience [TARGET AUDIENCE]. Generate the full text set to Google specs: 5 short headlines (30 characters or fewer each), 5 long headlines (90 characters or fewer each), 5 descriptions (90 characters or fewer each), and 1 description (60 characters or fewer). Show the character count after every line and never exceed the limits. Number within each group.

PMax demands text at several exact lengths and disapproves anything over, so generating the whole spec-compliant set with counts turns a fiddly asset build into one paste.

Write 5 Performance Max long headlines for [PRODUCT], each 90 characters or fewer including spaces, with the count shown after each. Audience: [TARGET AUDIENCE]. These appear where more space is allowed, so make each a complete, compelling statement pairing a benefit with [OFFER], not a clipped fragment. Number them.

PMax long headlines get 90 characters instead of 30, and using that room for a full thought rather than a padded short headline is what makes the wider placements land.

Write Performance Max supporting text for [PRODUCT]: a business name under 25 characters, 4 sitelink texts (25 characters or fewer each) with a one-line description under each (35 characters or fewer), and 4 callout assets (25 characters or fewer). Show every character count. Keep them consistent with [BRAND NAME] and [OFFER].

PMax pulls in sitelinks and callouts to fill more of the ad, and getting every micro-asset pre-sized to its own tight limit means nothing gets truncated or rejected.

For a Performance Max campaign selling [PRODUCT] to the audience signal [AUDIENCE SIGNAL], write 5 short headlines (30 characters or fewer) and 5 descriptions (90 characters or fewer) tuned to what that specific audience cares about. Show character counts. Then note in one line which single headline you would test as the strongest hook for this signal.

PMax leans on your audience signals to find buyers, and copy written to match that signal instead of a generic pitch gives the machine-learning stronger relevance to run on.

Here is my keyword list for [PRODUCT]: [PASTE KEYWORDS]. Group them into tight, themed ad groups by search intent. For each ad group, write 3 responsive search ad headlines (30 characters or fewer) and 2 descriptions (90 characters or fewer) that echo that group's keywords. Show character counts on every line. This gives me a ready ad for each theme.

Google rewards tight keyword-to-ad relevance with higher Quality Score and lower cost, and turning a raw keyword dump into themed ad groups with matching copy is the exact structure that earns it.

For the single keyword [TARGET KEYWORD] and product [PRODUCT], write a complete responsive search ad: 8 headlines (30 characters or fewer) and 3 descriptions (90 characters or fewer), each weaving in the keyword or a close variant so the ad mirrors the search. Show every character count. Audience: [TARGET AUDIENCE]. Number within each group.

The tightest ads are built one keyword at a time so the copy mirrors the query, and getting a full spec-sized ad from a single keyword makes single-keyword ad groups fast to build.

Write two complete responsive search ads for [PRODUCT] that test opposing angles: Ad A leads on [ANGLE ONE, e.g. price and value], Ad B leads on [ANGLE TWO, e.g. quality and results]. Each ad: 6 headlines (30 characters or fewer) and 3 descriptions (90 characters or fewer), counts shown. Keep everything else equal so the angle is the only variable. Then say which you would bet on and why.

A clean A/B needs one variable changed and everything else held steady, and getting two matched, spec-sized ads means the test actually measures the angle instead of noise.

Here is a Google ad that is underperforming: [PASTE CURRENT AD]. Diagnose in 3 bullets why click-through might be low, then write 3 improved responsive search ad variations for [PRODUCT] fixing those issues. Every headline 30 characters or fewer and every description 90 characters or fewer, with counts shown. Keep what worked, sharpen what did not.

Most account gains come from iterating on live ads, not starting over, and a quick diagnosis plus three fixed, spec-compliant rewrites turns a weak ad into your next test batch.

Take this draft responsive search ad for [PRODUCT]: [PASTE DRAFT]. Rewrite it to push Google's Ad Strength toward Excellent: increase headline variety, reduce repeated words, include the keyword [TARGET KEYWORD], and add distinct CTAs. Keep every headline 30 characters or fewer and every description 90 characters or fewer, with counts shown. List what you changed and why.

Google grades each RSA on Ad Strength and favors Excellent ads with more impressions, so a rewrite aimed straight at that score gets your ad shown more for the same budget.