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Free app store prompts

App Store Description and ASO Prompts

Ready-to-paste prompts that turn ChatGPT or Claude into your ASO copywriter. Fill in the brackets and get a keyword-loaded title, a converting description, a smart keyword field, and release notes that respect every store character limit.

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App title and subtitle prompts (with keywords)

Keyword-loaded app title

Write 8 App Store title options for my app named [APP NAME]. It is a [APP CATEGORY] app that helps [TARGET USER] do [MAIN JOB]. Each title must stay under 30 characters total, lead with the brand name, and where space allows work in the top keyword [PRIMARY KEYWORD]. Show the exact character count after each option and flag any that go over 30.

The App Store title caps at 30 characters and is the single strongest ranking field, so this forces short, keyword-front options with counts baked in.

Subtitle that ranks and sells

Write 6 App Store subtitle options for [APP NAME], a [APP CATEGORY] app for [TARGET USER]. Each subtitle must be under 30 characters, add new keywords not already in my title (my title is [YOUR TITLE]), and read like a benefit not a keyword dump. Include [SECONDARY KEYWORD] and [THIRD KEYWORD] across the set. Print the character count beside each.

The subtitle is a second 30-character ranking field, so pushing NEW keywords here avoids wasting duplicate terms and doubles keyword coverage.

Google Play title and short description

Write 6 Google Play title options (max 30 characters) and 6 short description options (max 80 characters) for [APP NAME], a [APP CATEGORY] app that lets [TARGET USER] [MAIN JOB]. Work in [PRIMARY KEYWORD] naturally, keep it human, and show the character count after each line.

Google Play uses a 30-character title and an 80-character short description that both feed ranking and the install decision, so this covers both fields at once with counts.

Brand plus category formula

Give me 5 title formulas in the pattern [Brand] plus [Keyword Phrase] for [APP NAME] in the [APP CATEGORY] category. For each, explain in one line why that keyword phrase could pull search traffic for [TARGET USER], and keep every option under 30 characters.

Testing the Brand plus Keyword pattern is the safest way to rank without looking spammy, and the one-line reasoning helps a solo developer pick fast.

Full app store description prompts

Full long description draft

Write a full App Store description for [APP NAME], a [APP CATEGORY] app for [TARGET USER]. Open with a 1 to 2 sentence hook that names the main benefit [MAIN BENEFIT], because only the first 3 lines show before the More button. Then a short paragraph, then a bulleted feature list of [KEY FEATURES], then a closing line with a soft call to action. Keep it under 4000 characters, plain and human, no hype words like revolutionary or game changing.

The long description caps near 4000 characters and only the first few lines are visible before More, so front-loading the hook is what actually converts browsers.

First three lines that hook

Write 10 opening lines (each under 120 characters) for the top of my app store description. The app is [APP NAME], it helps [TARGET USER] [MAIN BENEFIT]. These lines appear before the More button so each must earn the tap on its own. No emoji, no keyword stuffing, and rank your top 3 with a one-line reason.

Store listings truncate after about 3 lines on mobile, so the opening lines carry the whole conversion job and deserve their own focused prompt.

Benefit-led feature bullets

Turn this raw feature list into 6 to 8 app store bullet points for [APP NAME]: [PASTE FEATURE LIST]. Rewrite each so it leads with the user benefit, not the feature name, keep each bullet under 80 characters, and start each with a plain verb. Avoid jargon a [TARGET USER] would not use.

Shoppers skim bullets, so benefit-first phrasing under a tight character limit is what makes a feature list readable instead of a spec sheet.

Localize the description

Translate and localize my app store description for the [TARGET COUNTRY] App Store in [TARGET LANGUAGE]. Keep it natural for a native speaker, adapt idioms and the call to action to local norms, preserve my keyword intent around [PRIMARY KEYWORD], and stay under 4000 characters. Flag any phrase that would not make sense in that market.

Localized listings rank in each country store and lift conversion, and a straight machine translation often breaks tone or the keyword, so this asks for real localization.

Tone and length rewrite

Rewrite my current app store description in a [DESIRED TONE, e.g. warm and simple] tone for [TARGET USER]. Keep the same features and keywords, cut filler, and bring it under [TARGET CHARACTER COUNT] characters. Here is the current text: [PASTE CURRENT DESCRIPTION].

A finished draft often needs a tone or length pass before submission, and giving the model the target character count keeps the rewrite inside store limits.

Keyword and ASO research prompts

Keyword field builder (100 chars)

Build the App Store keywords field for [APP NAME], a [APP CATEGORY] app for [TARGET USER]. Give me a single comma separated list that is at most 100 characters total, with no spaces after commas, no plurals if the singular is present, and no words already used in my title or subtitle ([YOUR TITLE] and [YOUR SUBTITLE]). Show the exact character count.

The hidden keywords field is exactly 100 characters and rewards no wasted spaces or duplicate words, so a purpose-built prompt squeezes in the most rankable terms.

Seed keyword and long-tail research

Act as an ASO researcher. For a [APP CATEGORY] app that helps [TARGET USER] [MAIN JOB], list 25 keywords grouped into head terms, mid-tail, and long-tail. For each, estimate relative search demand and competition as high, medium, or low, and mark the 8 best starting bets for a brand new app with few reviews.

New apps win on lower-competition long-tail terms first, so grouping and flagging easy wins turns a blank keyword field into a real starting strategy.

Competitor keyword gap

Here are 3 competitor apps to [APP NAME]: [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3]. Based on their likely titles, subtitles, and positioning, list the keywords they probably target, then find gap keywords they are ignoring that a [TARGET USER] would search. Rank the gaps by opportunity for a smaller app.

Ranking where big competitors are weak is the fastest ASO path, and a gap analysis surfaces terms you can own instead of fighting head to head.

Search intent mapping

Group these keywords by the searcher intent behind them for a [APP CATEGORY] app: [PASTE KEYWORD LIST]. Use buckets like problem-aware, solution-aware, brand, and comparison. For each bucket tell me which store field (title, subtitle, keywords, or description) it fits best and why.

Matching each keyword to the right field and intent stops you from burying high-intent terms in the description where they carry less ranking weight.

Release notes and screenshot caption prompts

What's New release notes

Write App Store What's New release notes for [APP NAME] version [VERSION NUMBER]. The changes are: [PASTE CHANGE LIST]. Keep it under 4000 characters but aim for short and scannable, lead with the most exciting fix or feature, use plain language a [TARGET USER] understands, and end with a friendly one-line thank you. No internal jargon or ticket numbers.

Release notes can run to 4000 characters but users skim them, so leading with the best change and cutting jargon is what actually gets read and boosts update rates.

Bug-fix-only notes that still sell

Write 4 versions of short What's New notes for a maintenance release of [APP NAME] where the only changes are bug fixes and speed improvements. Keep each under 300 characters, sound human and grateful, and avoid the flat we fixed bugs line. Vary the tone from playful to plain.

Most updates are small fixes, and a warm honest note keeps the listing from looking neglected without overclaiming, which protects trust and review scores.

Screenshot captions

Write caption text for [NUMBER] app store screenshots of [APP NAME], a [APP CATEGORY] app for [TARGET USER]. Each caption must be under 40 characters, lead with a benefit, and together they should tell a story from the main value to a closing reason to download. List them in order with the character count after each.

Captions are the most-viewed part of a listing and each must fit a tight on-image space, so short benefit-led lines that build a sequence lift conversion more than the text below.

Promotional text (170 chars)

Write 6 App Store promotional text options for [APP NAME], each under 170 characters. This line sits above the description and can be updated any time without review, so make it about a current hook like [CURRENT PROMO OR NEW FEATURE] for [TARGET USER]. Keep it fresh and specific, and show the character count for each.

Promotional text is a 170-character field you can change without resubmitting the app, so it is the best spot for timely hooks and deserves its own set of options.

Get every app store prompt in one pack

Grab the full free pack of app store and ASO prompts, then paste your app details into the brackets and ship better store copy today.

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Frequently asked questions

Do these app store prompts work with both ChatGPT and Claude?
Yes. Every prompt is plain text with [BRACKETED] blanks you fill in, so you can paste it into ChatGPT, Claude, or any chat assistant and get the same kind of result. Swap in your app name, category, and keywords and run it.
Will the copy respect App Store and Google Play character limits?
The prompts spell out the limits directly, like 30 characters for the title, 100 for the keywords field, and about 4000 for the description, and they ask the assistant to print the character count so you can check before you paste anything into App Store Connect.
Do I need to know ASO to use these?
No. The keyword and ASO research prompts do the heavy lifting for you, grouping terms by demand and competition and flagging easy wins for a brand new app, so a solo developer with no ASO background can still build a smart keyword field.
Is this really free?
Yes, the full prompt pack on this page is free to copy and use. Grab the prompts, drop in your app details, and ship better store copy today with no signup required.